Brooke Cundiff, Keith George, Kent Helbig, Kevin Ryan
Co-founded with former Gilt executives, CoEdition is a marketplace serving the $21B plus sized-clothing industry. CoEdition was founded around the fundamental disconnect that despite the fact that the average American woman is plus sized, only 18% of clothing sold in 2016 (at the time of CoEdition’s founding) was above size 14, making it an ignored subset of customers that was underserved by industry standards. And despite the fact that there were many brands across the landscape catering to the plus sized audience, there was no universal source of truth that brought them together. CoEdition is filling that need, by providing a single comprehensive destination that aggregates hundreds of plus-sized brands between sizes 10 and 26. Beyond simply selling clothes, CoEdition aggregates data to provide users with better information and guidance around size and fit as well as greater opportunity for discovery.